What is B2B prospecting?

B2B prospecting is the process of identifying your target prospects and the company they work for based on predefined search criteria.

Should i purchase email lists?

Always purchase a B2B data list that is clean and validated from a trusted source. If you purchase a cheap list you could be disappointed.

How can i grow my business with email lists?

Data lists unlock the power behind every email id. With multiple data fields you can now get a 360 degree perspective of your B2B prospects.

How can i achieve my marketing goals with data lists?

With a custom data list you now have all the data of your B2B prospects and can size up deal potential and know which ones to pursue.

Boost Your SEO Strategy with High-Quality Content Writing.

Anand Radhakrishnan
Oct 2, 2024
4 min read

Content Writing, B2B Content Marketing — How to succeed at B2B Content Writing?

"If you wait for inspiration to write you are not a writer but a waiter" said Dan Poynter. How can you not be writing if your running a business in todays digital age. People spend more time browsing through content on their smartphones or checking their social network feeds for latest updates. Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. Since i help B2B companies with their content writing i always get asked how can we make technical writing about our business viz; blog posts, whitepaper, case studies appeal to our readers.

Ideally your audience is already researching about your products and services online so its not about boring or exciting. What matters is are you offering something of value to your readers in terms of how your products or services can solve a problem. If you have an SEO Strategy in place and create high quality content around focussed keywords that have a higher search intent or buyer intent that offers value to your readers your articles are guaranteed to get the attention of your audience even though your competitors have been around for years and have more credibility. Your website will never be found if you dont have a continuous SEO plan in place. With search engine marketing being the most popular strategy for online marketers having a blog linked to your website that publishes content regulalrly is a must. Your website is static, Your blog gives it wings. Make sure your website is upto date and not outdated. Click Here to get a FREE web optimisation report that will tell you all that needs to be fixed for your website to be ranked higher in search engine rankings. have highlighted a few key strategies below to get you started on Content writing right away.

Boost Your SEO Strategy with High-Quality Content Writing

1. Provide clear value to your target audience.

Your audience is made up of real people who have real needs and goals, and who are busy professionals. Before you can communicate effectively to them, you need to understand who are your readers, so you can tailor your content to help them solve their problems. Why should they click through to read more? You can’t answer that if you haven’t done the research to answer that question clearly and honestly. Make sure your Content writing answers the question “What’s in it for me?” from the reader’s perspective. What benefits will readers get from reading your content? Provide a tangible benefit tailored to your most valuable potential readers. Click here to read my post "How to convert prospects into customers"

2. Build a conversation directly with your audience.

One simple way to connect with readers is to write in the second person using words like “you” and “your.” It’s a simple technique that immediately makes your writing more accessible. Think about it, are you interested in how businesses can improve their conversion rates, or how you can improve your conversion rate? Making it personal gets potential readers invested in your message right from the start. Always ask yourself if your post feels personally compelling enough that it would get you to click even if you didn’t already know how great your article was.

3. Build curiosity.

Curiosity may have killed the cat, but it can breathe real life into an article, blog post, case study. Asking a question is one easy way to arouse readers curiosity and get them thinking about how much they have to learn about a topic. But before you adopt this technique, ensure your article answers the question in detail. Finally the content that gets the most attention are stories, audience love stories about your business.

content writing, content marketing, leadgeneration, demand generation, email marketing, data lists, resume database — How to succeed at B2B Content Writing?

4. Use simple language and write in the present.

Using clear, simple language is the best way to catch the attention of followers long enough to encourage them to click through to read more. Also it helps if you are adressing a global audience that may not always understand complex english language. Never use a three-syllable word (like “utilize”) when a one-syllable word (“use”) will do. Always use active (rather than passive) sentences to keep your sentence structure simple and easy to understand.

5. Include a call to action.

It’s an easy thing to overlook, but if you want potential readers to click through to your content, it’s a good idea to actually ask them to click through to your content. It is essential that every link that you include offers some value to the reader when they click through. Also the biggest mistake most bloggers or webmasters make is unable to convert visitors who click through a link to your website. Many times web designs are outdated or there is too much information that quickly distracts the visitor who finally leaves without taking any action. Ideally a call to action should lead your visitors to a well designed landing page that is responsive and quickly tells your visitor whats in it for him with an opt in form to fill out an enquiry form, download a whitepaper or register for your event/webinar.

6. Include images, videos, slideshare presentations.

Its good to write a great article or blog post but dont forget to include graphics, images, infographics as they can add more value to what you have to say. Besides linking youtube videos and relevant slideshare presentations can also make your content more indepth and you could also get more traffic from these social networks. Also google likes articles, posts that include other types of content and are more search friendly. Further it also improves the shareability of your content, as your audience may want to share a youtube video or slideshare presentation or a graphic image from your post and that will all link back to your blog post increasing more organic traffic to your blog/website. If you did enjoy reading this post then drop us a comment below or even share this post on your social networks.

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